This section focuses on our drink-driving road safety advertising campaign. Here you can learn about the approach behind the campaign, who we target and why. You can also see the advertising material we’ve produced.
Predominantly focused on males over the age of 25 years who continue to drive after more than a few drinks, this campaign reminds them that the ‘don’t drink and drive’ message applies to them too.
True mates don’t let mates drive drunk.
This campaign shows how intervening to stop a mate driving drunk makes good sense; it also makes you a really good mate.