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Engagement plan

This exemplar is based on an engagement plan developed for the Waikato Demonstration Project.

Infographic

This infographic is a visual story of the Waikato's roads that include facts about road risk in the region.

Scratchies showcasing research

These scratchies are a fun and interactive way to show that lowering speed limits has a nominal effect on travel times. The content is derived from a NZ Transport Agency report that looked at travel times in six urban and rural locations in New Zealand.

Postcard

This postcard was created to get community views about speed on selected Waikato roads. While not new or innovative, it is a simple way to handout information at events or put in mailboxes.

Survey card

This postcard was created to provide the public with a tickbox questionnaire asking them their thoughts on the safety of a road of their choice.

Posters

This poster is an A4 designed poster that lists the specific roads the Waikato District Council and NZ Transport Agency looked at in the Waikato Demonstration Project.

Facebook graphics

In May 2016 Waipa District Council (WDC) created a campaign for proposed changes to the Speed Limits Bylaw 2012.

Posters and Facebook graphics were designed that consisted of a circle that framed the road where the proposed limit would take place and a speech bubble with a speed limit inside. This put the limit in context but also implied the WDC would like feedback on the proposal from the community.

The aim of the collateral was to give a clear idea of what the WDC was proposing that would be recognisable across mediums. While no quantifiable data is available to measure the overall impact of the design, it did generate some discussion on the WDC's Facebook page.

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